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“We see that vertical videos have better audience reach in social media on mobile devices than the traditional 16:9 videos do. To solve the problem, the production team simply placed all the monitors upright so that the director could monitor the screen the same way a cell phone user would.Īndreas Heyden, the EVP Digital Innovations of the DFL Group, expressed his satisfaction with the production of 9:16 video.
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Moreover, it could be frustrating for the director to watch the rotated image on the monitor. Additionally, the field of view for vertical video is much narrower when compared to traditional 16:9 video, thus tracking fast-moving players and the football is more challenging. For example, the cameraman must position the subject in the centre of the composition. This was a new attempt for the production team, as shooting in 9:16 comes with its own set of challenges. “The 9:16 footage allows you to obtain a full 4K UHD vertical video without pixel degradation.” Said Carsten Ruppel, the media director. Instead, the broadcast team specifically arranged five cameramen to shoot in 9:16 using special tripods. The footage was not cropped from the 16:9 video. The 9:16 vertical video provided a totally new experience for mobile phone users.
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For the first time, the DFL (Deutsche Fußball Liga Digital Sports and Sportcast) live-streamed a match between VfL Wolfsburg and SV Werder Bremen in 9:16 format.
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The German media has begun to think about how to grab the attention of these users. With the increasing use of mobile devices for watching video, more and more cell phone users have started watching live streams via social media.